Microfiber towels are ideal to dry hair in general, and even more if it's curly. The way of drying differs from traditional towels, because they work by capillarity, avoiding frizz. Thus, we knew that these were the ideal product for the brand. All that was left was to choose the size: 50x95cm, a measure already designed for hair.

Rulls wanted the towels digitally printed in their own design, double-sided with his two-ink print (PANTONE 7455 C and 182 C). Thus, our internal design department added the logo and all the necessary information on washing, composition and certificates (which they decided to print on the towel itself instead of on a separate label, a more sustainable option). In addition, they wanted to add the elastic band in PANTONE 2746 C and wrap it in a recycled paperband. And this is how we sent it.